Sociology of Cities and Urban Lives Research Paper

Human science of Cities and Urban Lives - Research Paper Example . Urban communities furnish their occupants with accommodations, administrations, and openings not accessible somewhere else. The urban culture reflects in various part of the individuals living in the urban communities. In today’s advanced world, urban culture alludes to the city’s feeling of design, food propensity and amusement style. Let us look in insight regarding these three angles. The cosmopolitan group has a dash of style in each part of their life. From the apparel to the music they listen they follow a one of a kind pattern. With regards to furnish, the city tenants wear apparel of high caliber and of shifted design. They will in general change their outfit regularly, as the design unexpectedly changes each year. Individuals give more significance to the way They dress and need to perceive themselves as style symbols. People are a lot of design cognizant in cosmopolitan and metropolitan urban areas. â€Å"Fashion currently involves the middle ground in mainstream comprehension of present day culture. It appreciates phenomenal inclusion in the western media and characterizes the tenor of urban life like no other visual medium†(Breward 2008 : 9).They are mindful on each component of brightening their body like shoes, glasses, watches, gems etc.Women worship beautifiers and spend liberally on make up items. Design actually runs in the blood of urban life. â€Å"Nowadays what an individual wears is bound to be an impression of their own preferences and character, than needing to emulate someone else†(Machowska 2007). Food propensity for urban individuals is incomprehensibly not the same as that of rustic individuals. In the urban communities quick nourishments are of incredible interest, as individuals lead a quick life. The avenues of the of all shapes and sizes urban communities are embellished with different cheap food outlets, which are the devouring ground for urban group. Since they find less an ideal opportunity for cooking, they discover these outlets as a gift. â€Å"Convenience is a significant worry in food buys, particualry by individuals from urbanized

The History Of Aussie Pet Mobile Marketing Essay

The History Of Aussie Pet Mobile Marketing Essay Aussie Pet Mobile offers driving come to home prepping administrations for pets, giving the master cherishing pet consideration that equivalent to the proprietors would give. Our objective clients are toward the pets proprietors particularly for the individuals who are singles with at least one pets or both working all day guardians with poor time accessibility. Aussie Pet Mobile supplies various types of pet prepping administrations for discharging individuals from dull housework in washing pets. The pet consideration industry has seen developing propensity in the course of the most recent ten years all through Australia. Despite the fact that the pets proprietors are underneath in the normal of national, the thickness of pets is as yet noticeable in Canberra. In view of the objective market divisions, the investigation demonstrates that the pets proprietors are willing to went through cash in the pets care benefits as they regarded their pets as relatives. The earth in portable pet prepping industry is being controlled carefully by natural and legitimate variables. While there are right now 11 organizations giving portable pet preparing administrations in ACT, just three of them are oligopoly to offer master types of assistance. Contrasted and other significant contenders, offering master types of assistance in reasonable cost is the guarantee of Aussie Pet Mobile. To all the more likely contend in the wild condition, the circumstance about SWOT and contenders examination will be given by recognizing the situation of APM business. The proposal dependent on 4P investigation recommends plan to help APM in getting brand value and piece of the pie. At that point the suggested endurance chain plan will be given to help the APM business in client gainfulness, representative efficiency, and inner and authority review. 1. Presentation In these days, the pattern in raising pets has huge expanded because of the fast changes in people groups way of life. The development in pet consideration industry has become increasingly more significant as per the inclination. This is a decartelisation industry that determined an incentive to pet proprietors to get piece of the pie, not just for the immediate utilization, for example, nourishments, treats and extras, yet additionally related with pet consideration administrations like prepping, preparing and hound inn, etc. To recognize with customary pets preparing salon, another style which through arrangement and coming direct to the home administrations has been propelled. It is obvious that with the changing in the innovation, globalization has given different chances to this rising industry. Notwithstanding, the potential issues will be uncovered in the training. The advertising report will assess on the natural and situational effects, and target market will be called atten tion to. In view of those examinations, the proposal for the Aussie Pet Mobile will be shown as far as item, value, advancement and spot. 2. Goals The goals are settling out dependent on the corporate, and promoting factors. For corporate viewpoints, Aussie Pet Mobile has initiated on the effective promoting technique and takes an interest in the administration in the business. It points in give incredible incentive to all clients, and creating uniqueness and separate administrations to general society. Then again, for the point of view of promoting technique, APM has situated four objectives in various angles to increase upper hands. To recuperate into budgetary downturn, it means to accomplish common practice on cost-productive and separation methodology and turning into the best decision of Canberra inside 2 years. To earn back the original investment to take care of all expenses requires more benefits that including vehicle costs, compensation, direct materials and overhead expenses. To support representative profitability and control costs in the way of laborers in getting business creation proficiency in the social perspe ctives. On the individual point of view, the overseeing on the clients connections and brand picture can bolster the procedure in creating income. Ultimately, in boosting the utilizing eco-accommodating and nature materials and water sparing will prompt execute practical improvement for the business. 3. Organization Description Aussie Pet Mobile was shaped in 1996 in Australia, and further ventured into worldwide base camp in the America in 1999 (Aussie Pet Mobile 2013). It viewed as the top brand in heading to home pet prepping administrations in the around the world. The later on in presenting the establishment activities have become the most significant technique in building up their business scale. What's more, the establishment chain is developing quickly and at present faces absolutely more than 400 domains adjusted regularly through eight nations. They are consistently rethought themselves to the advancement of pet prepping administrations to accomplish clients fulfillment. They are duty to the quality, adaptable and cherishing care administrations to pets, and furthermore to give advantageous to pets proprietors. 4. Condition Analysis 4.1 Economic condition As per Australian Bureau of Statistics (2012), the joblessness pace of ACT was 3.4%, and down from 4% in the earlier year though lower than 5.2% of the national rate in 2012. In addition, the normal week after week profit of Canberra are consistently expanded up to 1,554.5 while the normal rate in this state was 1,333.5 in the most recent year (Australian Bureau of Statistics 2012). Those information would demonstrate that the individuals in ACT have surplus on it spending plan to manage the cost of pet administrations. In the Australia, individuals are most delighted in spending considerable measure of cash on pet consideration as they treated pets like their relatives. Since there is a more grounded signal in Canberra economy, the endurance opportunities for new professional pet assistance will be attainable. Alluded to the assessment of Headey (refered to in Australian Companion Animal Council n.d.), the yearly commitment of pet industry is around $4.74 Billion which gets probably the biggest business in Australia. In general, the portable pet prepping industry is a quickly developing industry that has extraordinary chance to grow to its greatest advantage. Social Environment From multiple points of view, pets have been dealt with progressively like love substitutes where kids are attempted in present day mechanical society. Especially, pets could be prepared in a benevolent way which is simpler to love and helping proprietors to become sociality and progressively sufficient custom fitted new way of life (Nast 2006). From physical action point of view, pets become a sort of social help when they are proprietors working out. An ongoing report detailed that 31% of ladies who has no pets or occupation were more outlandish stroll for practicing their bodies (Bell et.al. refered to in Cutt 2006). The standard exercise is currently assuming a key job in a wellbeing life and avoidance from ailment. In focusing of Middle age grown-ups, a national crusade in Australia is intended to accomplish little strolling exercise ordinarily so as to make individuals including in social advertising and social subjective (Booth et.al. 2011). Undoubtedly, strolling with canines could bring more consideration, and can energize correspondences between individuals. As backers of making pets remembered for the elements of social capital and network, pet proprietors will take part in green living by taking consideration their pets. Ecological examination For the versatile pet preparing business, the most potential issue could be contaminating. As per the Environment Protection Act 1997 and the Environment Protection Regulation 2005, this sort of business must severe agreeing to the guideline to keep away from potential risk or fines (Environment and Sustainable Development 2012). The administrator ought to consider how it may affect on the earth, for example, water, land or air. Additionally, the clamor contamination when you are working ought to be considered. For the water utilizing to wash pets, there is restricted add up to utilize, and maintain a strategic distance from wastewater to stream into stormwater framework. Guarantee no spilling of synthetic concoctions or cleansers to contaminate stormwater, and the support of machines ought to be normally checked. The refuse, for example, hide, nails and different squanders ought to be gathered into general trash and arranged it to partake in the ecologically well disposed activity w herever you working. 4.4 Technological condition The innovative condition is the most significant part to help versatile pets preparing administration. In connection with the working, the compact pets washing territory rather than the fixed area ought to have enough space and well prepared to help prepping administration. Moreover, to better serious in this industry territory, an enhancement for water sparing or reusing innovation ought to be intended to push this business to endurance, for example, claim to fame shower heads or changing washing times. Likewise, the improvement of web in head office must be fitting worked with the end goal of database structure and clients criticism accepting. The advantages are anything but difficult to follow representatives work, assemble clients profile, and reaction to claims, which may additionally help with making brand picture. With respect to a portable pet preparing business, the calling arrangement of direct connection between clients ought to be all around worked as the center innovatio n of organization. 4.5 Legal condition The obligation of pets prepping administrations is set up by Australian Welfare Code of Practice, and such principles in point of giving insurances during pets versatile administrations. Creature Welfare Act 1992, Animal Welfare Regulation 2001, Domestic Animals Act 2000, Domestic Animals Regulation 2001, and Animal Disease Act 2005 are expect to implement these enactment in Canberra (Urban Policy Analysts and Town Planners 2006). These guidelines have been set up to screen from the hour of moving care privileges of pets, and until it come back to the pets proprietor. Likewise, there is the need of enlistment of vehicle and trailer for the vehicle that utilizing in versatile pets prepping. From insurance condition see, as I finished up in above, there is an offense to dirty stormwater framework, and the Environment Protection Authority will deal with the commotion contamination while they got grumblings (Environment and Sustainable Development 2012). Political envi

The Advantages Of Using A Custom Term Papers Writing Service

The Advantages Of Using A Custom Term Papers Writing ServiceAre you looking for a good, affordable term paper writing service? If so, you may want to consider using a custom term paper writing service. A service like this can provide you with professional-looking papers, with no pressure to turn in your work on time or for a price that you can afford.There are many advantages to having a term paper writing service handle your writing needs. For one thing, it's always nice to have someone else do the typing for you. You can also get fresh terms for your papers, if you don't have as many of them as you'd like. This means you'll get to try out new words for your papers, which is a great way to get to learn and experiment with new words.Paper writing service also has a few other advantages. The most obvious advantage is that the services are going to be better and more professional than any other writing company you've worked with before. You will not have to work with untrained people w ho might miss important words or phrases.Another advantage is that when a service works with you, they're going to know your business and what you need from your papers. This means they won't simply make things up, which is something that happens a lot with writing services. They'll also try to meet your needs and help you set your papers up for the best outcome.This article isn't meant to teach you about how to choose a term papers writing service. You should learn those things, but this article is going to focus on some of the many advantages to using a custom term paper writing service. By taking a look at this article, you should be able to determine whether or not this type of service is right for you.Before you start looking for custom term papers writing service, make sure you know what kind of service you want. It can be quite overwhelming if you don't know what you want. Consider what the most important requirements are for your papers, and then narrow down your search base d on those requirements. This will help you find a service that meets those requirements, rather than just any service.Keep in mind that there are advantages to using a custom term papers writing service, and you might not be aware of some of these advantages. These advantages, however, can save you a lot of money. With a custom term paper writing service, you'll get your papers exactly the way you want them.If you want a custom term papers writing service that provides you with quality paper and works to meet your specific needs, then you should definitely consider using one. They will help you in a number of ways, and this will give you the professional look you want. When you want something a little bit better than what you can get from another service, it's always a good idea to go with a custom term paper writing service.

Steroid Use in Major League Baseball Essay - 1272 Words

Steroid Use in Major League Baseball Why Major League Baseball players would use steroids is the biggest question that every person in the world wants to know. I think MLB players use steroids so they can bulk up and get stronger, which will allow them to last through the long, seven-month season. I think that because they play 162 games a year during these seven months that this causes a great deal of wear and tear on their bodies. Especially if a player gets hurt, they might try to take illegal medicines, such as steroids, to help them get back on the field quicker, hoping that maybe they could help their team win the pennant. Steroids however, are indeed very dangerous because they mess with the body’s hormones.†¦show more content†¦Everyone who he named was playing good baseball at the time he said they were taking steroids. For example, Mark McGwire was one baseball player’s name that came up. He broke the record for home runs in a season in 1998. It seemed impossible to break that record a t the time, but he did it. Now nobody knows if he was on steroids or not. When he had to come in front of a court recently, and they asked him questions about doing steroids, he said that he could not say not because his lawyer advised him not to and that it might hurt him and his family in the long run. When he did not answer the question, I myself lost respect for him because, to me, that meant he did indeed do steroids. He was the only player that did not answer the question. Sammy Sosa and Rafael Palmerio answered that they did not do steroids. Canseco also said that he not only injected McGwire, but also Jason Giambi. Giambi was the most obvious steroid user, and he actually admitted to doing steroids this year in front of a grand jury. If steroids were allowed in the MLB, there would probably be all kinds of new records, but this would not accomplish much because they were broken with the help of steroids. In Major League baseball this off-season, there has been a lot of controversy about steroids. The commissioner of MLB, Bud Selig, has banned steroid usage from the game. Everyone this off-season was shocked when Canseco wrote a book called â€Å"Juiced,† in which he told when heShow MoreRelatedThe Illegal Steroid Use in The Major League Baseball1355 Words   |  6 Pagestake a look and study the illegal steroid use in Major League Baseball, and possible ways it can be exempt from the game forever. Use of performance enhancing drugs is cheating and causes inequalities, in which new repercussions should be implemented. These new rules should include a zero tolerance level, records stripped and not being rewarded of their accomplishments; which is to include banishment from an admittance into the Hall of Fame. Furthermore, it causes major health concerns and could endRead MoreEssay on The Use of Steroids in Major League Baseball3073 Words   |  13 PagesThe Use of Steroids in Major League Baseball He walked into his hotel bathroom and cautiously closed the door. Clanging his 60 lb. dumbbell against the floor, he set his travel bag full of needles on the counter. While filling his syringe with THG, he began to think about the consequences of his actions; it is a serious problem, but he doesnt have the willpower to give up the success rewarded from it. As the needle slowly penetrated through the skin and half way through his muscle, he unloadedRead More Steroid Use in Major League Baseball Essay example1596 Words   |  7 PagesSteroid Use in Major League Baseball Steroids are unhealthy for baseball players and they are giving the game of baseball a bad reputation. 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Credibility: Gave my informative speech on Steroids in Major League BaseballRead MoreSteroids Abuse in Baseball1746 Words   |  7 PagesSteroid Abuse Hurts Baseball The abuse of steroids among players in Major League Baseball is corrupting the image of Americas Pastime as well as endangering the health of those who use the illegal substances. The lack of testing and punishment for the use of illegal substances like steroids in the Major Leagues portrays a negative image to aspiring young athletes. They see their role models using steroids and becoming better athletes rather than seeing suspensions for the illegal behavior orRead More Steroid Abuse Hurts Baseball Essay1701 Words   |  7 PagesSteroid Abuse Hurts Baseball   Ã‚  Ã‚  Ã‚  Ã‚  The abuse of steroids among players in Major League Baseball is corrupting the image of America?s Pastime as well as endangering the health of those who use the illegal substances. 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Everyone who had a love for baseball enjoyed the offensiveRead MoreThe Effect of Steriods in Major League Baseball Essay1343 Words   |  6 PagesBaseball is known as America’s pastime and is one of the most popular, respected sports on earth. Since the beginning of the sport, it seemingly advances with technology every year making faster and stronger players. The use of steroids became rampant and spread among players and has carried them away from the true history of the game they play. Controversy still today runs around the sport today about fines, punishments and record breaking. The past two decades of Major League Baseball have beenRead MoreEssay about Media Sports: How did Baseball get Affected by Steroids?1246 Words   |  5 Pagesways. This can be seen in America’s national pastime baseball. Baseball is a sport that became the national sport in the United States in the late 19th century. 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Disability Essay - 1027 Words

In today’s society men have an attraction towards skinny women. The most gorgeous super models are thin and when other girls look at them, they get jealous. Many girls see this, and view themselves as being overweight and have a complex and a desire, which is to be skinny, this disease is called Anorexia. Anorexia is a disease, which affects mostly women and sometimes men. Anorexia is when you think you are fat, and you deprive yourself of food in order to be skinny. They see themselves as being fat and want to strive to be better than the quot;normquot;, and by that, being as skinny as possible. The glamorous women are skinny and we see this everywhere in movies, fashion shows, television, magazines etc†¦ Lennard Davis describes†¦show more content†¦This, as we have seen, is in contrast to societies with the concept of an ideal, in which all people have a non-ideal statusquot; (Davis, p29) Davis is saying that there are many people who are considered normal and want to be better than that. Anorexia deals with this because girls feel they have to be skinny in order to be beautiful. Beautiful as in being prettier than quot;averagequot; women are. They want to be the ideal but then they stray away from it as they get into the extremes cases of anorexic they go toward the non-ideal situation. Ideology plays a big part in this because with anorexia the girls strive to be skinny, and this is their quot;idealquot; situation. With anorexia they get to their ideal stage and still have a complex of thinking they are fat. They go far beyond they ideal stage and then the disease takes them far beyond their desired state and get into an acute situation. In my sister’s situation it became so severe that she had to put in a hospital and had to be fed intravenously. She weighed 97 pounds and was 5’10quot; at her worst. Anorexia is also caused by a stigma. We ask why does a person become Anorexic? One way a person may become anorexic is by them being alienated, or mentally abused due to their obesity. Having a stigma hurts a lot and sometimes people must take extreme measures in order to fight the stigma and get on with their normal life. AsShow MoreRelated Disabilities Essay1081 Words   |  5 Pages Disabilities. Many people don’t realize how lucky they are. They feel like they are hard done by and complain about all sorts of things, when they don’t realize the agonies that some people have to go through just to make it through the day. I will be comparing two different instances of disabilities. One from a book called The Miracle Worker, where a girl named Helen has had a disease that left her blind and deaf. And the other from the movie The piano, where the main character Sylvia, has beenRead MoreConversations about Disability Essay1367 Words   |  6 PagesConversations about Disability Introduction In this essay I would like to discuss the definition of disability with focus on medical, economic and socio –political models, evolution, and history of disability care, disability rights movements, marginalisation, oppression and barriers and strategies to dismantle barriers .I will illustrate these with the clear understanding of the concepts illustrated by Simi Linton, Colin Barnes and Lennard Davis. If you look at the evolution of disability –the peopleRead MoreIndividuals with Disabilities Essay1411 Words   |  6 Pagesservices and programs necessary to promote and maintain the health and welfare of individuals with developmental disabilities (DD) as well as other vulnerable populations are among the first to face budget cuts or to be eliminated altogether? Historically, society has relied heavily on institutions to care for individuals with disabilities. The idea that individuals with disabilities could not -- and should not -- be cared for in their communities perpetuated the stigma associated with this populationRead MoreEssay on Learning Disabilities785 Words   |  4 Pages quot;Im just starting my sophomore year in college.... I first knew I had a learning disability when I was in first grade. A learning disability is like any other disability, but in this case its the learning process that is disturbed. There is something thats stopping me from learning in the average way. I know its not that I cant learn. I can, but I learn differently and its often much harder for me.... This in turn means that I have difficulty with reading and spelling, and also withRead MoreDisability Impact Essay876 Words   |  4 PagesImpact of organizations on people with disability In 1972 Coordinating Councils for the Disabled were set up in the four fundamental focuses, Auckland, Christchurch, Dunedin and Wellington. As the name proposes, the main reason of these boards was to facilitate the reactions of the different gatherings of and for crippled individuals on issues, for example, training and get to. In 1978 they combined to turned into become the New Zealand Coordinating Council for the Disabled (NZCD) and were beforeRead MoreLearning Disability Essay2110 Words   |  9 Pagescorrect. The United States needs to be opened up to the truth about their fellow American citizens. 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A Research Project Management Team - 1502 Words

As a BAE Project Manager, I will focus on three critical areas. Primarily, I will concentrate with providing centralized location to share information and to improve communication. Secondly, limit the persistent request for changes and lastly, hire an experienced Chief Airport Engineer. Addressing the three critical areas I have stated above does not guarantee a success of the project; nevertheless, I am confident they will assist with project outcome. Centralized Communication Method First, I will be providing a fully functioning centralized location to share information and to communicate with the project stakeholders. As I am aware, a way to great communication reduces the risk impact and positively affects a project success (Foong,†¦show more content†¦Therefore, it is essential to establish controlled communication system from day one. In addition, the work scope document separated the cities from the consultants’ responsibilities. I would create a centralized database system with communication system between the project stakeholders. Along the centralized database and new-shared network for better communication, it will eliminate the redundancy in data and provide real time view of the project to everyone. I believe with the new system implanted, it will allow tasks like a cost performance index and a schedule performance index. This will help to represent a better estimate of current project. In addition, decision can be made by the computer and allow enhanced control of the 400 firms involved in the project. For example when there is part of the project that is falling behind, we could distribute more resources to the particular area. I expect the new system to have learning curve, however while we are looking at the works to peak 9,000 to 10,000, the new system will allow better controls over the project. I would implement this centralized communications system early on to have all the stakeholders understand they will be held accountable and to mitigate some of the risk tolerance. Acceptance of Modifications The second critical area I want to address is to limit the constant request for changes. Even though a freeze

Polycoms Acquisition Process †Free Assignment Sample Available

Question: Discuss about the Polycoms Acquisition Process. Answer: Introduction In the given case we are dealing with two companies, PictureTel and PolyCom, they are in the business of Audio-Video conferencing. PolyCom has a share of 90% in audio conferencing and it is leading in the video conferencing market. PictureTel once had a huge market share which is declining currently. Moreover they are going through a loss $ 107 million in the year 2000. In the given case we have to follow the various process of PolyCom, which they consider while doing any acquisition. We are provided with the Income statement of PolyCom and PictureTel, and thei market share in Video Conferencing Products. Since PictureTel just launched another product IPower which is a substitute of a product launched by PolyCom. It is being seen that IPower might have a better market future than t he one launched by PolyCom. Due to lack in engineers and Research and development team of PolyCom they are considering acquisition. We have to decide whether acquisition of PictureTel is better option for PolyCom or not. We have to perfom Screening Test, Sensitivity Analysis, Net Present Value etc. We have to also consider other various factors such antitrust issue, lawsuits against PictureTel, and Integration of both companies after acquisition. Analysis: Whether to Acquire or do an inbuilt Video Conferencing Product: Polycom is the company which has a market share of 71%, currently they are selling ViewStation product line which has a market share of 54%. ViewStatiuon product of Polycom deals with prototypical appliance, they want to enter into something major i.e. IPower of PictureTell, which is more technologically advanced and has a better future along with good market share for personal video conferencing. Their first concern is whether they can make such product or should they outsource their manufacturing (by acquisition of manufacturing company). If we go through the 4 acquisition, we get to see that Polycom has always acquired companies who manufactures product for them and they provide their brand name, marketing help to excel the market. Name of the company acquired Product produced by them Reason ViaVideo Communication Inc Video conferencing equipment Since ViaVedion was in product development stage, it was reasonable to acquire it rather than in house production of video conferencing product. Atlas Communication Engines, Inc Integrated Access device Technology Atlas Communication was again not a big firm, and it was still dealing with their Research development phase. Polycom again considered purchasing the small firm. Circa Communication Voice-over-IP technology Prodcut Many companies already started to built Voice-Over-IP, if PolyCom started to built such product, it would had been a very late launch of product, as most of the companies would have already secured their market place. So they acquired Circa Communication and financially helped them to get through the stage of production. Accord Networks Network System They didnt have the core competencies and engineering expertise in that area. So they acquired the company with 50% market share instead of making it on their own. In the given case Polycom neither have engineers within depth expertise in video conferencing technology, nor research and development team, and ViaVedio is not capable of making such product. Polycom lack such feature hence they are considering of acquiring PictureTell for such benefits and increasing their market share. Since PictureTell is financially declining, Polycom is considering acquiring it for future benefit. Whether to Acquire PictureTel or not? Applying Screening Criteria: PolyCom considers only those deals which help to maintain or enhance its target operating model. Acquisitions needed to fill either a technology or product gap for PolyCom and good cultural fit also needed to exist between the two companies. And also, the company needs to pass the small test no potentially costly lawsuits, no hint of financial impropriety. For considering PictureTel, we have to first see whether it fulfills the target operating model. Growth rate of PictureTel can be calculated from Exhibit 8 and Exhibit 1b: We have to apply compound Growth rate formula to calculate growth rate of PictureTel, Formula of compound annual growth rate is, CAGR = (Ending Value / Beginning Value) ^ (1 / Number of years) 1 = (530 / 44) ^ 1 / 4 - 1 = 86.30% per year market growth Therefore, Growth of PictureTel would be, 16% (Exhibit 1b) of 86.30% i.e. 13.80% Estimated increase in Financial Statement of PictureTelupto 2005 would be as follows: Assumptions for the below calculations: Cogs increase as a percentage of total revenue SGA and RD cost remains similar to previous year Particulars 2001 2002 2003 2004 2005 Revenue: Product Revenue (174071*1.1380) 225429.6 256539 291941 332229 198093 Service Revenue (71078*1.1380) 92049.14 104752 119207 135658 80887 Total Revenue 278980 317479 361291 411149 467887 Cost of Goods Sold: Product cost of Revenue (128252*1.1380) 166092 189013 215096 244780 145950 Service Cost of Revenue (59945*1.1380) 77631 88345 100536 114410 68217 Total COGS 214167 243723 277357 315633 359190 Gross Margin 64813 73755 83934 95516 108698 Operating Expense: SGA Exp 65000 65000 65000 65000 65000 RD 47000 47000 47000 47000 47000 Total Operating Expense: 112000 112000 112000 112000 112000 Loss from Operations: -47187 -38245 -28066 -16484 -3302 Checking for operating model Assumptions: If PictureTel is acquired by PolyCom they will lay off 50% of the Employee, so their SGA expenditure will reduce by 50% of the current expenditure. COGS, sales and marketing costs are calculated as a percentage of Revenue. RD cost remains similar to previous year. Inference from above table: Although operating model criteria doesnt get met in the first year, it will eventually start getting met from 2002. However the model doesnt take into account the anti synergy cost arising due to Ipower eating into the revenue of Polycoms earlier product. PictureTel is providing technology as well as providing a new product, IPower to deal with the market. Since one of the founder of Polycom Brian Hinman, was also the founder of PictureTel, along with Jeff Rodman being the 5th employee of PictureTel. Since they used to work in PictureTel, PictureTel will not have much problem with cultural Fit factor, since the work ethics and some the policy will be similar to PictureTel. The company, PictureTel made various changes in their financial statement quarterly in the past, and during one of those changes it received a lawsuit from Securities and Exchange Commission of $ 12 million, which is quite a big amount. They may in future be able to again continue the same behavior of changing their Financial Statement which might cause them a law suit from the SEC. For that Polycom has to take over their accounts and other financial department totally. Calculation of NPV: Since the Value of operation is already negative, calculation of NPV is of no use. If we see the estimated cash flow pattern, we get to see that the loss of PictureTel is decreasing each year. If Polycom invest in PictureTel, it might turn into a profiting company within time. Sensitivity Analysis: If we consider doing Sensitivity Analysis, we have to consider changing the growth rate of PictureTel, but even if we increase the growth rate, the estimated cash flow will still be negative, as the Cost of Goods sold will also increase with the same growth. If the Cost of Goods sold and Operating Expense increases at a decreasing rate or a rate different from the rate of growth, then it might give a positive cash flow. Those cash flows might not be higher, but positive enough for a better future. Integration of companies Since the founder of the company PolyCom, Brian Hinman and Jeff Rodman were also the founder and employee of PictureTel, they will not have much problem regarding cultural fit of the integration. But since the previous acquisitions of PolyCom has always been of those companies whose number of employees generally ranged from 20 180 employees. And the number of employees of PolyCom itself is 537 which is less than the employees of PictureTel i.e. 820. PolyCom will have to do some huge number of redundancy, as they only require their after sales service staff, engineers and research development employees. They might have to curtail 50% of the employee or more to make the integration work. Generally during such acquisition, employees of the company which is being acquired are more scared about their status of job. If the company which is acquiring are clear from the beginning about their strategy, number of employees that will be curtailed then it will help the acquiring in integration. If they acquire PictureTel, then it will require a very carefull planning of integration, and it cannot be rushed upon as PolyCom did with their other such acquisition. If they acquire PictureTel, they will have a problem with antitrust issues which will be time consuming and costly. Already PolyCom is paying a huge consideration for acquiring PictureTel, with loan and cost for anti-trust issues their expense is only increasing. They should either re consider their consideration or come up with a better way to acquire the benefit of PictureTel. Conclusion From the above analysis we get to see various results, we were to decide whether acquisition of PictureTel by Polycom would have been a better decision or not. We first checked whether Polycom is capable of making the video conferencing product on its own or they need to buy it from outsiders and then sell it in the market with their own brand name and advertising technique. Since Polycom lacks better engineers and good research and development team, they are bound to get the product manufactured from outsiders. Hence, it is then decided that we should acquire a company whose engineers and Research development are better than the one of Polycom. PictureTel is in perfect position to be acquired, and since it has the requisite engineers and RD team plus they have the best after sales service facilities which Polycom lacks. Along with these benefits they can also have a huge market share, which will make them the ultimate seller of Audio-video conferencing products. From the above analysis which Polycom generally use to determine whether they should acquire a company or not, we concluded that acquiring PictureTel would be a better option for future benefit. The only struggle Polycom will face will be due to antitrust issued. For that we can make sure that Polycam doesnt acquire PictureTel immediately, when the financial position of PictureTel improves a bit, then they should acquire it, so that in future they can cover up the expense of antitrust issues. We considered screening test, sensitivity analysis, Net Present value and integration problems that we will face during such acquisition. We prepared the estimated Cash flow of PictureTel from which we get to see that the loss of picture tell is reducing gradually and it will turn into profit if Polycom provide its brand name and advertising facilities. Currently they should provide a loan of $15 million to PictureTel. From all that we finally concluded that acquisition is better option.

Explain the dramatic significance of Act 3, Scene 1. Essay Example

Explain the dramatic significance of Act 3, Scene 1. Essay Romeo and Juliet is a play about two star-crossed lovers from Verona both from two different families but it isnt as simple as that, the two families hold an ancient feud against each other. The prologue tells us quite a bit about whats going to happen during the play. It tells us that two star-crossed lovers will take their life A pair of star-crossed lovers take their life, and also that when they are dead their parents will end their family grudge, Doth with their death bury their parents strife. The two families, the Capulets and the Montagues, are enemies of each other throughout the play because of this ancient family feud they have numerous fights about this throughout the play. This particular play is a tragedy because the two main characters do die during the play. During the first two Acts, quite a lot happens as Romeo and Juliet meet at a masked ball and then realise that they are worst enemies, My only love sprung from my only hate. They fall in love almost instantly and arrange to meet up and get married. They were both ready to give up their family name for each other, Deny thy father and refuse thy name. Or if thou wilt not be but sworn my love. And Ill no longer be a Capulet. Act three provides a turning point in the play because if Romeo hadnt have been banished for killing Tybalt then Juliet wouldnt have had to fake her death to see him and keep out of marrying Paris then none of them would have died. We will write a custom essay sample on Explain the dramatic significance of Act 3, Scene 1. specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Explain the dramatic significance of Act 3, Scene 1. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Explain the dramatic significance of Act 3, Scene 1. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This scene is very important because from this point on everything changes in the play. In this scene, Romeo is banished causing dramatic effects on the rest of the play and resulting in Romeo and Juliet both killing them selves at the end of the play. In addition, we lose two other characters during this scene both during a fight over both the families as a result Mercutio and Tybalt are tragically killed Mercutio by Tybalt and Tybalt by Romeo. Therefore, by the end of this scene both Mercutio and Tybalt are both killed and Romeo has been banished from Verona. At the beginning of the scene it is a very hot day in Verona and everyone is hot and on edge. Benvolio is saying to Mercutio that they should leave because if they were to meet up with the Capulets then they shall not escape a fight And if we meet we shall not scape a brawl, for now these hot days, is the mad blood stirring. However, Mercutio is always ready to be angry and always up for a fight so he really isnt bothered. When Tybalt arrives, Benvolio seems angry that he hasnt escaped them because of Mercutio arguing with him over fighting, By my head, here comes the Capulets. But Mercutios reaction is totally the opposite of Benvolios he doesnt seem to care that Tybalt has arrived By my heel, i care not. He also takes the fun out of Benvolio by saying that meaning also he shall not move. Mercutio provokes the situation by saying that if he wants a word he can have a fight aswell And but one word with one of us? Couple it with something make it a word and a blow. At this point in th e play it relates back to the beginning of the play where many fights go on and the prince Escalus threatens them with severe penalties. At this point in the play, the audience will feel quite scared for the characters because if they do break out into a fight then the severe penalties will be brought in and something will happen to one or more of the characters. When Tybalt sees Romeo approaching, he says to Mercutio, here comes my man. Tybalt wanted a word with Romeo. When Romeo arrives, he says to Romeo that he cant say anything more positive about him than that he is a villain. The reason that i have to love thee doth much excuse the appertaining rage to such a greeting. Romeo was saying that he has to love him for Juliet. When Tybalt challenges Romeo to a fight, Romeo backs away, I do protest I never injured thee, But love thee better than thou canst devise Till thou shalt know the reason of my love. And so, good Capulet, which name i tender as dearly as mine own, be satisfied. Here Romeo was saying to Tybalt that no he wont fight him and he will never guess the reason why he loves him so dearly, then he tries to stay out of it. Mercutio seems shocked by the way Romeo acts towards Tybalt and then challenges Tybalt to a fight Tybalt, you rat-catcher, will you walk? During the beginning of the play Tybalt is portrayed as an aggressive person because of the way he acted at the masked ball when he recognized the Montagues, and it nearly broke out into a fight but Lord Capulet insisted they shouldnt. Later in the play, he is killed by Romeo because Tybalt killed Mercutio Romeos friend. Tybalt seems like a fighter and not a talker because as soon as he sees the enemy he is ready to fight. When Tybalt and Mercutio had that fight Tybalt didnt really want to fight him but Mercutio pushed him into it Tybalt you rat-catcher, will you walk? Tybalt is just loyal to his family and will do anything for them but also he can be a villain. Mercutio is dashing and very popular and on the Montagues side but not by blood he is Romeos friend, we find out that he can be quite a joker too. When Mercutio and Tybalt start to fight Romeo pleads with Benvolio to stop them Draw Benvolio; beat down their weapons. Then Romeo ends up in the middle of them; the audience must feel very worried that Romeo may be killed at this point but luckily, he doesnt. However, Mercutio does get hurt and is lying on the floor and says, didnt Tybalt get hurt but no he didnt he ran off with his men straight after so that he wouldnt be caught by the prince. As Mercutio is hurt he calls Romeo a villain and tells him to get a surgeon. Mercutios cut only looked like a scratch but it was very deep and painful so as a result he passed away. As Mercutio is not a Capulet neither a Montague before he dies he curses both families both the Capulets and the Montagues A plague, o both your houses! Some theorists believe that Mercutio was killed off in this scene because he was too vibrant a character and they believed that he would divert the audiences attention off Romeo and Juliet i do agree with this as Mercutio is always about and always part of most things. Mercutio is involved in numerous scenes he was involved in most of the fights and also he was involved with the ball, Mercutio is also mostly around when Benvolio is around to fill the gaps between the fights and the loves scenes. At the beginning of the play, Romeo is a very quiet character and very upset because Rosaline doesnt return his love he feels for her. He felt very strongly about the feud at the beginning of the play as he hated the Capulets. When he met Juliet, he seemed to be a lot happier and when he found out that Juliet was a Capulet he was shocked but felt differently towards them instead of hating them so much. When Romeo finds out that Mercutio is dead Tybalt turns up and he gets so angry he kills Tybalt. Romeo could have prevented at least one death by not going to kill Tybalt because that is the turning point in the play where most things start to go wrong because as a result he gets banished by the prince witch leads to more complications.O, i am fortunes fool. Here Romeo is saying that fate was playing around with him. In Shakespeares time people were great believers in fate because at this time people believed in witchcraft and myths. Benvolios function in this scene is to be there to try get Mercutio out of the street and warn the audience that a fight is about to break out by warning Mercutio. He is also there to help Mercutio after he has been stabbed and to inform Romeo of Mercutios death. Then after this Benvolio is not needed no more because Romeo has been banished so he is not there for him and so not needed. In addition, Benvolio doesnt know about Juliet so he cant be part of the rest as there is no need. When the Prince and the Montagues and Capulets arrive on the scene, the prince asks what was going on. Benvolio tries to cover Romeo as best as he can but it doesnt work therefore the prince punishes him by banishing him from Verona. As Romeo is banished, he cannot see Juliet as he cant step foot inside of Verona. In conclusion, i think that this scene turns the play around and it does cause the death of Romeo and Juliet. Both Romeo and Juliet end up committing suicide because since Romeo is banished they send him a letter but only the letter never gets there so when he finds out Juliet is dead he goes back to see her and kills himself. When Juliet wakes up she sees Romeo and kills herself all because she wanted to escape to be with Romeo and not to marry Paris. I think the play is more than just a fight scene because it also offers the turning point in the play and also gives a reason for Romeo to be banished so he is in the right place for they deaths to happen at the end.

Porsche Branding Study Essays

Porsche Branding Study Essays Porsche Branding Study Paper Porsche Branding Study Paper Porches was completely acquired by another giant automobile company, Volkswagen GAG in July 2012 and resold 10% of its holding back to the founding family, giving them full control. Porches owns 50. 73% of the voting rights in Volkswagen GAG. Besides selling its own sportscast, Porches also provides automotive financial services, engineering services and consultation services to other automobile companies. The companys revenue has reached ?13. 9 billion with ?2. 44 billion Operating income in 2012. Porchs slogan There is no substitute demonstrates how proud they are about the exclusiveness of the brand. Currently, this company has more than 17,500 employees worldwide. The Marketing STEP Process, (Primp. 2013) The market segmentation, targeting and positioning (STEP) process is a way to define the market, create market segments, and select target customers which guide the company to develop and implement appropriate marketing mix. 1) Segmenting Consumer Markets Demographic segmentation divides the market into groups based on variables such as gender, age, income and geographical locations etc. Porches s a luxury automobile brand, its target customers are middle aged single male, mainly 35-55 years old with high average annual gross income: who are willing to spend money on high-ended and expensive consumer goods. Lately, Porches has extended its product line to the Sport Utility Vehicle (SUB) market which TA regrets the high income family group; as well as the luxury saloon/sedan targeting the business car market. Cryptographic segmentation which divides buyer into different groups based on social class, lifestyle and personality traits. Luxury sportscast are not daily necessities. People willing to ay for a Porches sportscast tend to use it as a tool to reflect their wealthy and superior social status. This is one of the reasons why Porches always advocates on its high quality engines, designs, engineering and assembled materials. 2) Target Marketing Target market consists of a set Of buyers who share common needs or characteristics that company decides to serve segmented by above criteria mentioned in 1). Designated marketing strategies have been developed to apply on different target segments. 3) Positioning Positioning statement: Offering high-ended sports car at a comparatively seasonable price among similar market players. Position Map of the vehicle market As we all know, Porches Company positioned itself as manufacturer providing High Price, High Quality sports cars. It is actually categorizing the brand with outstanding and exclusive product attributes. The price range of the Porches vehicles vary from HECK$800,OHO to depending on the types and models. It is interesting that among the high-end sportscast brands, Porches has a very special pricing strategy. Porches Company is actually positioning itself in the high-end sportscast division, but selling its cars at a imperatively reasonable price among similar market players like: Ferreira, Mistreat, Budgets, Zoned and etc. These brands are offering even more expensive sports cars when compared with the Porches Company. By putting itself in this position, Porches has successfully entered the targeted market in an easier way and allow consumers to purchase the sportscast at an affordable price. Besides, there is an interesting fact that the Porches Company is also offering Powered cars on their official website. You could search the used Porches cars through their official website by location and mind if there are any suitable used Porches cars for the customers. This move could help Porches to infiltrate its products into the general public more efficiently. The Marketing Mix, ups Marketing mix is the most flooded word in the marketing field and it is a useful tool to look at how a business is positioned to reap the benefits of marketing. A Marketing mix is mainly described by four units; including product, price, place and promotion. These units support each other and work together to maximize the benefits of Marketing. 1. Product Porches Company mainly focuses on providing specialized, high-end sports icicles. Product Variety Porches categorized its sportscast into several product lines as follow. Firstly, the Booster roadster series (the 91 1); the flagship model established its reputation in the Daytona Racing in the mid-sass and won major world championship sports car races. Secondly, the Cayman series which is a hard top car model similar to the Booster but offering in a lower price. Thirdly, the mid-size luxury Sport Utility Vehicle (SUB), the Cayenne. Lastly, the high performance luxury saloon/sedan (the Ephemera). Product Durability It is reported that for 70% of the cars produced by Porches are now still inning on the road which means the German precise engineering provided an extra long running life. Besides, the Pre-owned cars selling in their official website shows Porches has 100% confidence on its used car. Product uniqueness In terms of automobile design, a OR (rear-engine, rear-wheel drive) layout is a very unique technique. It is very rare for car manufacturers to place the engine at the back of the car, but this unique design turns out to give a physically smaller, lighter, less complex and more efficient deteriorative. This unique deteriorative is a distinctive selling proposition for Porches sportscast to fraternity from its competitors as there are nearly no car manufacturer offering such kind of chassis design. 2. Price The price of a product is a large determinant of how the market responds to the product. The key factor affecting the pricing strategy of Porches is the production cost; the company will be forced to cover the cost in order to make revenue. Competition pricing Porches sets lower price for the products when compared with its direct competitors, this allows them to capture larger market share. The vehicle prices Of the Porches Company ranged from WHISKS,OHO to By offering sportscast with similar specifications, this is definitely a very compatible price range in the market. Even at a relatively lower price, Porches still guaranteed to provide top quality vehicles and maintain its elite market status. Premium Pricing The high product prices can already tell the exclusiveness of Porches products. Consumer generally believed that a premium priced product equals to high quality. It is easy to understand that a HECK$800,OHO European Porches sportscast must be better than a HECK$200,OHO Korean Handy car. 3. Place It refers to the channel of distribution, and how reachable it is to their customers. The intermediaries offer the manufacturer greater efficiency in making goods available to target markets. Distributorship Porches Company is a world wide automobile manufacturer, they sell cars all around the globe, include: North America, Latin America, Europe, Middle East, Africa, Asia and Australia. Just like most of the automobile company, Porches makes sales through local distributors. Until 2012, there are more than 900 distributors across the world offering Porches vehicles. Shop Environment Most of the Porches distributors are located in the central business district or he prime area of the cities. This helps the company to reach the targeted customers more precise and accurately. For example Porches Hong Kong showroom locates at a very eye catching position along Gloucester Road, Wan Chi. Character oaf brand is not solely represented by the products, but also its presenting images. Borschs distributor showrooms are decorated with modern designs and spacious environment to demonstrate Porches spottiness, performance and luxury characteristics. 4. Promotion The German firm spent massive investment in promoting its brand to create awareness among the targeted customers.. Event Sponsorship Porches sponsored different kinds of motorists competitions such as the El Mans, Rally, Formula One, Indy Cars and some amateur racing. And the key success flagship model sportscast, the Porches 911, established its reputation in the Daytona Racing in the mid-sass and won major world championship sports car races. This model has been classified as Porchs most successful sportscast and more than 820,000 units had been sold until 2013. Comparative advertising is a usual method adopted by Porches. The Company used a lot of printed advertisements, they placed these printed advertisement in famous Mens magazines with masculine and stylish tone expressing their exclusiveness, sportiveness and benefits of owing a Porches car. Besides printed advertisements, Porches also made some television commercials when there is new product launch. The T PVC deliver lifestyle and slice of life messages. Customer Relations Porches has introduced the Porches Club globally; it is a community for Porches enthusiasts across different counties and cities. They conduct Porches-related events including club racing, morning drive activities, and drivers education activities. Besides Porches Club, the company also holds jugular Porches Driving Experience Day, which allows the general public to reach the Porches Sport Driving School and experience driving pleasure with their cars. By engaging targeted customers in the above activities, Porches successfully created a bonding with its customers, enhancing stronger brand loyalty. Celebrities endorsement In 2013, Porches has signed the 26-year-old world class female tennis player Maria Sharecrop as its spokesperson. Porches GAG CEO Matthias Mueller expressed that Maria Sharecrop is an exceptional athlete combining top performance in her sports with elegance and power which perfectly fits the mage of Porches. And the charming appearance of Sharecrop can definitely attract Porchs target customers middle aged male. Customer Based Brand Equity (Keller, 2003) As lenience Porches, the brand name itself already represents high performance sportscast, almost all civilized people in the world aware of this brand. However, people will not think of this brand very frequently because Porches vehicles are very high involvement products. It requires a very long consumption consideration period before making a purchase decision. Performance Comparing to its competitors, Porches is actually providing superb cars with lassie but fashionable design. Their sportscast satisfied all basic needs of customers with reliable and durable technical performance but at the same time with a comparatively lower price among its competitors. Imagery General public generally agreed that Porches is a grand master class brand; it is not available in ordinary car dealers showroom showing its exclusiveness. Besides, the Made in German represents high quality and precise. Judgments Considering its quality and credibility, Porches is well-known of its precise, excellent engineering and assembling techniques. The superiority of the rand is also one of the considerations in this area, the unique product design and compatible pricing become advantages that their competitors cannot offer. Feeling Regarding the feeling, Porches sportscast give their users fun, excitement, social approval and self-respect. The sophisticated Porches Company always means the elite status, premium vehicle and a symbol of wealthy. Resonance Concerning the resonance in users point of view, Porches did very well to build customer relationship. For example, there are many Porches enthusiasts who are keen in collecting Porchs sportscast, holding local riving event and build private Porches lovers communities. Not only the enthusiasts will participate in the above activities, ordinary drivers are also willing to share their feeling and experience with other Porches owners. Besides, official Porches club has regular newsletter to strengthen the bonding between Porches car owners and the brand. The Prism of Identity Seafarer (1992) Brand identity could be represented by a six-sided prism diagrammatically. Each market condition gives raise to concepts and methods to adapt to such conditions. When products werent so abundant, one simply resorted to an old Unique Selling Proposition. After the era of image, positioning, and brand personality, we have entered into the brand identity era. Porches Company is now ranked 78th in the Conferee Ranking The Brands Top 100 Positions. Ranking The Brands. Com collects all brand rankings published worldwide and can find the position of the brand. It is compiled on the basis of all the rankings, the position of a brand in the list is determined by the number of rankings in which it appears and takes into account its position in each ranking. Reasonably Priced Porches (left advertisement) In this advertisement, it states Look at it this way, its either an expensive portrays or a very reasonable racer. Porches is actually differentiating itself in a unique position, a high ended sport car, but one can also consider it as a very reasonable priced racer. It shows that both the product quality and pricing of Porches fall between sportscast and racer. Example of Comparative Advertising (right advertisement) In this print advertisement, it expresses the meaning of owning a Porches is different from a Ionians or a Mediumistic vehicle, no matter on performance of the car or the social approval aspect. In the left advertisement, it states that the ours of El Mans car racing exults and Porchs racers conquered most Top 1 0 places except the 8th runner-up. Theres no tougher endurance race than El Mans. stated in the lower part of the advertisement. Expressing that the extra durability and the powerful Of Porches engineering.

Managing strategic change Essay Example | Topics and Well Written Essays - 2250 words

Managing strategic change - Essay Example In 2003 the system of tax credits for children and for adults was overhauled and extended, such that the meaning of means-testing has been substantially changed. The NHS Plan, published in 2000, finally produced a major cash injection for the service, the results of which did not begin to be felt until the end of 2001. Only after acting to redraw the work-welfare relationship to embody the ideas of opportunity and responsibility via the new instruments of the New Deals and tax credits did New Labour begin to justify vastly increased expenditure on health and education as necessary investments in human capital. It is also crucial to note that Labour Party leaders expressed caution about how much the state could actually do to achieve these ideas at the heart of its policy goals. In a speech on 'modernising central government' in 1998, Tony Blair said: 'Big government is dead. The days of tax and spend are gone. (www.new.bbc.co.uk) When people come together in groups, communities, cities or nations, levels of confusion and anxiety rise. Attempts are made to manage this anxiety by creating structure, rules and legislation. Organizations can be viewed as mini societies in which changes are driven or resisted in accordance with the beliefs that are deeply held by the members of that society. The beliefs may not be articulated explicitly. They may be conveyed symbolically, through such things as stories, myths, rituals and ceremonies. (Klein, 2003) Force field analysis was developed by Kurt Lewin. Force field analysis enables managers to identify the forces that are likely to restrain a particular change. Force field analysis is sometimes used with groups in order to structure an open discussion about what is blocking a change. Having identified the potential sources and levels of resistance, Lewin suggested that managers should act so as to reduce the restraining forces, rather than to intensify the forces driving the change. Lewin, like Newton, argued that to every action there was an equal and opposite reaction. Increasing the forces for change increases the forces resisting it. Overcoming resistance was characterized by Russell-Jones as a movement from defiance, through compliance to alliance. Central to the effectiveness of any approach to man-aging resistance is the quality of the relationships that managers develop with people in the organization. We look at conversational approaches to developing closer relationships wi th people. (Johnson & Scholes, 1999) Practical Force field analysis. Unfreeze current attitudes According to BBC report Mr Nicholson, who has worked in the NHS for 29 years, said some of the changes would be aimed at reducing the NHS deficit, which topped '500 million. But he added it was also about improving services by providing the best care in fewer centres, although he acknowledged this would mean patients travelling further for treatment. Undoubtedly there will be tough decisions to make over the next 12 months to reflect changing services. (www.new.bbc.co.uk) Move to a new level According to BBC report the NHS chief executive further said that there would be up to 60 reviews of hospitals in England. He said the changes could affect every region, and may lead to emergency, maternity and

SPECIFIC MORAL ISSUES (DEATH PENALTY) Essay Example | Topics and Well Written Essays - 1750 words

SPECIFIC MORAL ISSUES (DEATH PENALTY) - Essay Example In total, there have been approximately 345 executions within Massachusetts, including 26 convicted of witchcraft. Until 1951, murder in the first degree called for a mandatory punishment of death. In 1951, the law was changed to allow the jury the discretion to recommend against a death sentence after considering mitigating circumstances - in which case the sentence would be life imprisonment -unlessthe murder was committed in connection with a rape or attempted rape, in which case the death sentence was mandatory. In 1968, voters expressed disapproval with this trend in a non-binding referendum, voting 49 to 31 percent in support of continued use of the death penalty. During the 1970's and 80's, a series of judicial rulings eventually eliminated the death penalty altogether under Massachusetts law: In 1972, the US Supreme Court decision of Furman vs. Georgia, threw out Georgia's death penalty as cruel and unusual, citing the arbitrary and capricious manner in which it was administered, and leading to capital statutes throughout the country being overturned. For Massachusetts, this meant that the discretionary death penalty for murder was nullified, but the mandatory death penalty for rape-murder was left intact for the time being (Cf.Commonwealth v. Harrington, 1975). On October 28, 1980, the SJC ruled inDistrict Attorney for the Suffolk Dist. v. Watsonthat a new capital statute signed into law by Governor Edward King the previous November (c. 488, Acts of 1979) was unconstitutionally cruel for all the reasons laid out inO'Nealand their opinion of the proposed 1977 bill. On November 2, 1982, voters approved by referendum (54 to 35 percent) an amendment to Article 26. The amendment, Article 116of the Massachusetts Constitution, states that: No provision of the Constitution... shall be construed as prohibiting the imposition of the punishment of death. This completed the amendment process, which had been initiated in 1980 by legislators acted quickly to draft another new death penalty bill. On December 15, 1982, the House and Senate passed legislation providing for capital punishment for first-degree murder. The bill was signed into law (c. 554, Acts of 1982) a week later by Governor King and went into effect on January 1st. This 1982 statute was invalidated by the SJC on October 18, 1984 in the case ofCommonwealth v. Colon-Cruz. While the death penaltyper sewas no longer forbidden by the Constitution, this particular statute improperly encouraged defendants in murder cases to plead guilty rather than face a jury trial, thus avoiding the possibility of the death sentence, and violating the right against self-incrimination and the right to trial by jury. Massachusetts has remained without a valid death penalty law ever since. Subsequent attempts to reinstate the death penalty have failed: By the time of theColon-Cruzdecision, Michael Dukakis had become governor again. Throughout these two terms, a nearly evenly divided legislature never passed a bill - which the governor would have certainly vetoed. In 1991, William Weld became governor. He, and every governor since, argued for death

Symbols in Susan Glaspells Trifles Essay -- Symbolism Glaspell Trifle

Symbols in Susan Glaspell's Trifles In the play titled Trifles, by Susan Glaspell, Minnie Foster Wright is being accused of murdering her husband, John. In this production, Mrs. Wright is consistently referenced, and although she is not witnessed, she is very recognizable. There are important symbols in this play that signifies Mrs. Wright and her existence as it once was and as it currently exists to be. Particularly the canary, this symbolizes Mrs. Wright's long forgotten past. Additionally, the birdcage, this symbolizes her life as it currently exists. Certainly the quilt is a symbol, which is an important clue on how Mr. Wright was killed. In addition, the rocking chair, this symbolizes her life as it has diminished throughout the duration of her most recently survived years. Lastly, but not least, the containers of cherry preserves that seem to be a symbol of the warmth and compassion that she has yet to discover in her life. Every one of these symbolizes and characterizes Mrs. Wright?s character and her existenc e in the play. The canary and the birdcage are symbolic to Mrs. Wright?s life in the way that the bird represents her, and the cage represents her life and the way she was made to live. Mrs. Hale compares the canary that she and Mrs. Peters discover to Mrs. Wright, when Mrs. Hale refers to Mrs. Wright as ?kind of like a bird herself?real sweet and pretty, but kind of timid and?fluttery.? Minnie Foster was a distinctly different woman than Minnie Foster ...

English Speech Format

Speech: A speech is an extended textual composition. May be based on a verbal or visual stimulus. A speech, like the article, requires a student to express his/her own opinion on a given subject. Write about 3-5 paragraphs. 1st Para †¢Heading or title †¢Introduction-salutation- Addressing the audience, self-introduction- and introducing the topic 2nd Para †¢Logically develop your argument. Credit is given for creativity in presenting ideas. †¢Points should be well organized and linked. Should read fluently. †¢Use rich vocabulary.Spellings must be correct. Use idiomatic expressions 3rd Para †¢Give different thoughts. †¢Points should be coherent. †¢You can take up different issues. 4thd Para †¢Discuss the connected themes as well. †¢Discuss problems if any and provide solutions. †¢Arrive towards a conclusion. 5th Para-Conclusion †¢Repeat and reiterate your point of view. †¢Correct voice (passive, active) and tense to be u sed. †¢Finally, give a very strong conclusion. Solved Example: Speech: Forgiveness makes, anger mars By The Speech WriterGood morning respected Principal, teachers and my dear friends! This is The Speech Deliverer from 10-A, delivering a speech on, â€Å"Forgiveness makes, anger mars. † In today’s hectic times anyone can hurt us anytime—and that too without any rhyme or reason or fault of ours! May be we can also do the same to others. We always look for a healing touch after someone has hurt, humiliated or insulted us. A wise man will make haste to forgive because he knows the true value of time, and will not suffer it to pass away in unnecessary pain.On the other hand, anger is a short madness and when a man grows angry, his reason rides out. Fury and anger carry the mind away. True, anger is never without a reason, but seldom with a good one. In fact anger is the fury and frenzy of the soul. Anger is hard to combat as it is willing to buy revenge with li fe. By controlling the anger of a minute, one may avoid the remorse of a lifetime. So, with the good man anger is quick to die. One reason is that it may compensate for the powerlessness we experienced when we were hurt.We may feel more in charge when we are filled with anger. But forgiving instils a much greater Medically speaking, people who remain angry most are susceptible to hypertension and related heart/brain diseases. Re-living unsuccessful or humiliating situations in the past hurt over and over again and prove bad for your health. other illnesses. Angry men make themselves beds of nettles. Anger always begins with folly and ends with repentance. Anger is like those ruins that break themselves against what they fall upon. Anger is a spender and few indulge it without cost.

The Effects Of Cigarette Smoking On The Environment

Cigarette smoking has affected the environment negatively, as well (Novotny). Discarded cigarette butts can be seen off the streets, sidewalks, beaches, or other open areas (Novotny). Even though a single discarded cigarette filter has minimal impact on the environment, United States had manufactured 1.35 trillion of filtered cigarettes in 2007 and 360 billion of them were consumed (Novotny). According to Ocean Conservancy’s International Coastal Cleanup, these wastes are the most littered and collected item in the beach each year since they started the collection (Novotny). Approximately 1.69 billion pounds or 845,000 tons of cigarette butts are littered throughout the world per year (Novotny). Volunteers have collected about 1,684,183 cigarette butts 33.6% out of all wastes in the 2007 U.S. Cleanup. However, it is said that this number is underestimated because according to the report from Orange County, California cleanup, it is about twenty times more than what the Interna tional Coastal Cleanup has estimated on the same year for that beach (Novotny). A report from Keep America Beautiful Campaign shows that twenty-five to fifty percent of litter items were collected from streets and roadways (Novotny). A college campus has reported that a two-week-long cigarette litter cleanup costs about $150,000 (Novotny). These butts’ litters add up to waste disposal programs costs, increase landfill burdens, produce environmental nuisance in public places (Novotny). 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