Sociology of Cities and Urban Lives Research Paper

Human science of Cities and Urban Lives - Research Paper Example . Urban communities furnish their occupants with accommodations, administrations, and openings not accessible somewhere else. The urban culture reflects in various part of the individuals living in the urban communities. In today’s advanced world, urban culture alludes to the city’s feeling of design, food propensity and amusement style. Let us look in insight regarding these three angles. The cosmopolitan group has a dash of style in each part of their life. From the apparel to the music they listen they follow a one of a kind pattern. With regards to furnish, the city tenants wear apparel of high caliber and of shifted design. They will in general change their outfit regularly, as the design unexpectedly changes each year. Individuals give more significance to the way They dress and need to perceive themselves as style symbols. People are a lot of design cognizant in cosmopolitan and metropolitan urban areas. â€Å"Fashion currently involves the middle ground in mainstream comprehension of present day culture. It appreciates phenomenal inclusion in the western media and characterizes the tenor of urban life like no other visual medium†(Breward 2008 : 9).They are mindful on each component of brightening their body like shoes, glasses, watches, gems etc.Women worship beautifiers and spend liberally on make up items. Design actually runs in the blood of urban life. â€Å"Nowadays what an individual wears is bound to be an impression of their own preferences and character, than needing to emulate someone else†(Machowska 2007). Food propensity for urban individuals is incomprehensibly not the same as that of rustic individuals. In the urban communities quick nourishments are of incredible interest, as individuals lead a quick life. The avenues of the of all shapes and sizes urban communities are embellished with different cheap food outlets, which are the devouring ground for urban group. Since they find less an ideal opportunity for cooking, they discover these outlets as a gift. â€Å"Convenience is a significant worry in food buys, particualry by individuals from urbanized

The History Of Aussie Pet Mobile Marketing Essay

The History Of Aussie Pet Mobile Marketing Essay Aussie Pet Mobile offers driving come to home prepping administrations for pets, giving the master cherishing pet consideration that equivalent to the proprietors would give. Our objective clients are toward the pets proprietors particularly for the individuals who are singles with at least one pets or both working all day guardians with poor time accessibility. Aussie Pet Mobile supplies various types of pet prepping administrations for discharging individuals from dull housework in washing pets. The pet consideration industry has seen developing propensity in the course of the most recent ten years all through Australia. Despite the fact that the pets proprietors are underneath in the normal of national, the thickness of pets is as yet noticeable in Canberra. In view of the objective market divisions, the investigation demonstrates that the pets proprietors are willing to went through cash in the pets care benefits as they regarded their pets as relatives. The earth in portable pet prepping industry is being controlled carefully by natural and legitimate variables. While there are right now 11 organizations giving portable pet preparing administrations in ACT, just three of them are oligopoly to offer master types of assistance. Contrasted and other significant contenders, offering master types of assistance in reasonable cost is the guarantee of Aussie Pet Mobile. To all the more likely contend in the wild condition, the circumstance about SWOT and contenders examination will be given by recognizing the situation of APM business. The proposal dependent on 4P investigation recommends plan to help APM in getting brand value and piece of the pie. At that point the suggested endurance chain plan will be given to help the APM business in client gainfulness, representative efficiency, and inner and authority review. 1. Presentation In these days, the pattern in raising pets has huge expanded because of the fast changes in people groups way of life. The development in pet consideration industry has become increasingly more significant as per the inclination. This is a decartelisation industry that determined an incentive to pet proprietors to get piece of the pie, not just for the immediate utilization, for example, nourishments, treats and extras, yet additionally related with pet consideration administrations like prepping, preparing and hound inn, etc. To recognize with customary pets preparing salon, another style which through arrangement and coming direct to the home administrations has been propelled. It is obvious that with the changing in the innovation, globalization has given different chances to this rising industry. Notwithstanding, the potential issues will be uncovered in the training. The advertising report will assess on the natural and situational effects, and target market will be called atten tion to. In view of those examinations, the proposal for the Aussie Pet Mobile will be shown as far as item, value, advancement and spot. 2. Goals The goals are settling out dependent on the corporate, and promoting factors. For corporate viewpoints, Aussie Pet Mobile has initiated on the effective promoting technique and takes an interest in the administration in the business. It points in give incredible incentive to all clients, and creating uniqueness and separate administrations to general society. Then again, for the point of view of promoting technique, APM has situated four objectives in various angles to increase upper hands. To recuperate into budgetary downturn, it means to accomplish common practice on cost-productive and separation methodology and turning into the best decision of Canberra inside 2 years. To earn back the original investment to take care of all expenses requires more benefits that including vehicle costs, compensation, direct materials and overhead expenses. To support representative profitability and control costs in the way of laborers in getting business creation proficiency in the social perspe ctives. On the individual point of view, the overseeing on the clients connections and brand picture can bolster the procedure in creating income. Ultimately, in boosting the utilizing eco-accommodating and nature materials and water sparing will prompt execute practical improvement for the business. 3. Organization Description Aussie Pet Mobile was shaped in 1996 in Australia, and further ventured into worldwide base camp in the America in 1999 (Aussie Pet Mobile 2013). It viewed as the top brand in heading to home pet prepping administrations in the around the world. The later on in presenting the establishment activities have become the most significant technique in building up their business scale. What's more, the establishment chain is developing quickly and at present faces absolutely more than 400 domains adjusted regularly through eight nations. They are consistently rethought themselves to the advancement of pet prepping administrations to accomplish clients fulfillment. They are duty to the quality, adaptable and cherishing care administrations to pets, and furthermore to give advantageous to pets proprietors. 4. Condition Analysis 4.1 Economic condition As per Australian Bureau of Statistics (2012), the joblessness pace of ACT was 3.4%, and down from 4% in the earlier year though lower than 5.2% of the national rate in 2012. In addition, the normal week after week profit of Canberra are consistently expanded up to 1,554.5 while the normal rate in this state was 1,333.5 in the most recent year (Australian Bureau of Statistics 2012). Those information would demonstrate that the individuals in ACT have surplus on it spending plan to manage the cost of pet administrations. In the Australia, individuals are most delighted in spending considerable measure of cash on pet consideration as they treated pets like their relatives. Since there is a more grounded signal in Canberra economy, the endurance opportunities for new professional pet assistance will be attainable. Alluded to the assessment of Headey (refered to in Australian Companion Animal Council n.d.), the yearly commitment of pet industry is around $4.74 Billion which gets probably the biggest business in Australia. In general, the portable pet prepping industry is a quickly developing industry that has extraordinary chance to grow to its greatest advantage. Social Environment From multiple points of view, pets have been dealt with progressively like love substitutes where kids are attempted in present day mechanical society. Especially, pets could be prepared in a benevolent way which is simpler to love and helping proprietors to become sociality and progressively sufficient custom fitted new way of life (Nast 2006). From physical action point of view, pets become a sort of social help when they are proprietors working out. An ongoing report detailed that 31% of ladies who has no pets or occupation were more outlandish stroll for practicing their bodies (Bell et.al. refered to in Cutt 2006). The standard exercise is currently assuming a key job in a wellbeing life and avoidance from ailment. In focusing of Middle age grown-ups, a national crusade in Australia is intended to accomplish little strolling exercise ordinarily so as to make individuals including in social advertising and social subjective (Booth et.al. 2011). Undoubtedly, strolling with canines could bring more consideration, and can energize correspondences between individuals. As backers of making pets remembered for the elements of social capital and network, pet proprietors will take part in green living by taking consideration their pets. Ecological examination For the versatile pet preparing business, the most potential issue could be contaminating. As per the Environment Protection Act 1997 and the Environment Protection Regulation 2005, this sort of business must severe agreeing to the guideline to keep away from potential risk or fines (Environment and Sustainable Development 2012). The administrator ought to consider how it may affect on the earth, for example, water, land or air. Additionally, the clamor contamination when you are working ought to be considered. For the water utilizing to wash pets, there is restricted add up to utilize, and maintain a strategic distance from wastewater to stream into stormwater framework. Guarantee no spilling of synthetic concoctions or cleansers to contaminate stormwater, and the support of machines ought to be normally checked. The refuse, for example, hide, nails and different squanders ought to be gathered into general trash and arranged it to partake in the ecologically well disposed activity w herever you working. 4.4 Technological condition The innovative condition is the most significant part to help versatile pets preparing administration. In connection with the working, the compact pets washing territory rather than the fixed area ought to have enough space and well prepared to help prepping administration. Moreover, to better serious in this industry territory, an enhancement for water sparing or reusing innovation ought to be intended to push this business to endurance, for example, claim to fame shower heads or changing washing times. Likewise, the improvement of web in head office must be fitting worked with the end goal of database structure and clients criticism accepting. The advantages are anything but difficult to follow representatives work, assemble clients profile, and reaction to claims, which may additionally help with making brand picture. With respect to a portable pet preparing business, the calling arrangement of direct connection between clients ought to be all around worked as the center innovatio n of organization. 4.5 Legal condition The obligation of pets prepping administrations is set up by Australian Welfare Code of Practice, and such principles in point of giving insurances during pets versatile administrations. Creature Welfare Act 1992, Animal Welfare Regulation 2001, Domestic Animals Act 2000, Domestic Animals Regulation 2001, and Animal Disease Act 2005 are expect to implement these enactment in Canberra (Urban Policy Analysts and Town Planners 2006). These guidelines have been set up to screen from the hour of moving care privileges of pets, and until it come back to the pets proprietor. Likewise, there is the need of enlistment of vehicle and trailer for the vehicle that utilizing in versatile pets prepping. From insurance condition see, as I finished up in above, there is an offense to dirty stormwater framework, and the Environment Protection Authority will deal with the commotion contamination while they got grumblings (Environment and Sustainable Development 2012). Political envi

The Advantages Of Using A Custom Term Papers Writing Service

The Advantages Of Using A Custom Term Papers Writing ServiceAre you looking for a good, affordable term paper writing service? If so, you may want to consider using a custom term paper writing service. A service like this can provide you with professional-looking papers, with no pressure to turn in your work on time or for a price that you can afford.There are many advantages to having a term paper writing service handle your writing needs. For one thing, it's always nice to have someone else do the typing for you. You can also get fresh terms for your papers, if you don't have as many of them as you'd like. This means you'll get to try out new words for your papers, which is a great way to get to learn and experiment with new words.Paper writing service also has a few other advantages. The most obvious advantage is that the services are going to be better and more professional than any other writing company you've worked with before. You will not have to work with untrained people w ho might miss important words or phrases.Another advantage is that when a service works with you, they're going to know your business and what you need from your papers. This means they won't simply make things up, which is something that happens a lot with writing services. They'll also try to meet your needs and help you set your papers up for the best outcome.This article isn't meant to teach you about how to choose a term papers writing service. You should learn those things, but this article is going to focus on some of the many advantages to using a custom term paper writing service. By taking a look at this article, you should be able to determine whether or not this type of service is right for you.Before you start looking for custom term papers writing service, make sure you know what kind of service you want. It can be quite overwhelming if you don't know what you want. Consider what the most important requirements are for your papers, and then narrow down your search base d on those requirements. This will help you find a service that meets those requirements, rather than just any service.Keep in mind that there are advantages to using a custom term papers writing service, and you might not be aware of some of these advantages. These advantages, however, can save you a lot of money. With a custom term paper writing service, you'll get your papers exactly the way you want them.If you want a custom term papers writing service that provides you with quality paper and works to meet your specific needs, then you should definitely consider using one. They will help you in a number of ways, and this will give you the professional look you want. When you want something a little bit better than what you can get from another service, it's always a good idea to go with a custom term paper writing service.

Steroid Use in Major League Baseball Essay - 1272 Words

Steroid Use in Major League Baseball Why Major League Baseball players would use steroids is the biggest question that every person in the world wants to know. I think MLB players use steroids so they can bulk up and get stronger, which will allow them to last through the long, seven-month season. I think that because they play 162 games a year during these seven months that this causes a great deal of wear and tear on their bodies. Especially if a player gets hurt, they might try to take illegal medicines, such as steroids, to help them get back on the field quicker, hoping that maybe they could help their team win the pennant. Steroids however, are indeed very dangerous because they mess with the body’s hormones.†¦show more content†¦Everyone who he named was playing good baseball at the time he said they were taking steroids. For example, Mark McGwire was one baseball player’s name that came up. He broke the record for home runs in a season in 1998. It seemed impossible to break that record a t the time, but he did it. Now nobody knows if he was on steroids or not. When he had to come in front of a court recently, and they asked him questions about doing steroids, he said that he could not say not because his lawyer advised him not to and that it might hurt him and his family in the long run. When he did not answer the question, I myself lost respect for him because, to me, that meant he did indeed do steroids. He was the only player that did not answer the question. Sammy Sosa and Rafael Palmerio answered that they did not do steroids. Canseco also said that he not only injected McGwire, but also Jason Giambi. Giambi was the most obvious steroid user, and he actually admitted to doing steroids this year in front of a grand jury. If steroids were allowed in the MLB, there would probably be all kinds of new records, but this would not accomplish much because they were broken with the help of steroids. In Major League baseball this off-season, there has been a lot of controversy about steroids. The commissioner of MLB, Bud Selig, has banned steroid usage from the game. Everyone this off-season was shocked when Canseco wrote a book called â€Å"Juiced,† in which he told when heShow MoreRelatedThe Illegal Steroid Use in The Major League Baseball1355 Words   |  6 Pagestake a look and study the illegal steroid use in Major League Baseball, and possible ways it can be exempt from the game forever. Use of performance enhancing drugs is cheating and causes inequalities, in which new repercussions should be implemented. These new rules should include a zero tolerance level, records stripped and not being rewarded of their accomplishments; which is to include banishment from an admittance into the Hall of Fame. Furthermore, it causes major health concerns and could endRead MoreEssay on The Use of Steroids in Major League Baseball3073 Words   |  13 PagesThe Use of Steroids in Major League Baseball He walked into his hotel bathroom and cautiously closed the door. Clanging his 60 lb. dumbbell against the floor, he set his travel bag full of needles on the counter. While filling his syringe with THG, he began to think about the consequences of his actions; it is a serious problem, but he doesnt have the willpower to give up the success rewarded from it. As the needle slowly penetrated through the skin and half way through his muscle, he unloadedRead More Steroid Use in Major League Baseball Essay example1596 Words   |  7 PagesSteroid Use in Major League Baseball Steroids are unhealthy for baseball players and they are giving the game of baseball a bad reputation. 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Credibility: Gave my informative speech on Steroids in Major League BaseballRead MoreSteroids Abuse in Baseball1746 Words   |  7 PagesSteroid Abuse Hurts Baseball The abuse of steroids among players in Major League Baseball is corrupting the image of Americas Pastime as well as endangering the health of those who use the illegal substances. The lack of testing and punishment for the use of illegal substances like steroids in the Major Leagues portrays a negative image to aspiring young athletes. They see their role models using steroids and becoming better athletes rather than seeing suspensions for the illegal behavior orRead More Steroid Abuse Hurts Baseball Essay1701 Words   |  7 PagesSteroid Abuse Hurts Baseball   Ã‚  Ã‚  Ã‚  Ã‚  The abuse of steroids among players in Major League Baseball is corrupting the image of America?s Pastime as well as endangering the health of those who use the illegal substances. 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Everyone who had a love for baseball enjoyed the offensiveRead MoreThe Effect of Steriods in Major League Baseball Essay1343 Words   |  6 PagesBaseball is known as America’s pastime and is one of the most popular, respected sports on earth. Since the beginning of the sport, it seemingly advances with technology every year making faster and stronger players. The use of steroids became rampant and spread among players and has carried them away from the true history of the game they play. Controversy still today runs around the sport today about fines, punishments and record breaking. The past two decades of Major League Baseball have beenRead MoreEssay about Media Sports: How did Baseball get Affected by Steroids?1246 Words   |  5 Pagesways. This can be seen in America’s national pastime baseball. Baseball is a sport that became the national sport in the United States in the late 19th century. 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Disability Essay - 1027 Words

In today’s society men have an attraction towards skinny women. The most gorgeous super models are thin and when other girls look at them, they get jealous. Many girls see this, and view themselves as being overweight and have a complex and a desire, which is to be skinny, this disease is called Anorexia. Anorexia is a disease, which affects mostly women and sometimes men. Anorexia is when you think you are fat, and you deprive yourself of food in order to be skinny. They see themselves as being fat and want to strive to be better than the quot;normquot;, and by that, being as skinny as possible. The glamorous women are skinny and we see this everywhere in movies, fashion shows, television, magazines etc†¦ Lennard Davis describes†¦show more content†¦This, as we have seen, is in contrast to societies with the concept of an ideal, in which all people have a non-ideal statusquot; (Davis, p29) Davis is saying that there are many people who are considered normal and want to be better than that. Anorexia deals with this because girls feel they have to be skinny in order to be beautiful. Beautiful as in being prettier than quot;averagequot; women are. They want to be the ideal but then they stray away from it as they get into the extremes cases of anorexic they go toward the non-ideal situation. Ideology plays a big part in this because with anorexia the girls strive to be skinny, and this is their quot;idealquot; situation. With anorexia they get to their ideal stage and still have a complex of thinking they are fat. They go far beyond they ideal stage and then the disease takes them far beyond their desired state and get into an acute situation. In my sister’s situation it became so severe that she had to put in a hospital and had to be fed intravenously. She weighed 97 pounds and was 5’10quot; at her worst. Anorexia is also caused by a stigma. We ask why does a person become Anorexic? One way a person may become anorexic is by them being alienated, or mentally abused due to their obesity. Having a stigma hurts a lot and sometimes people must take extreme measures in order to fight the stigma and get on with their normal life. AsShow MoreRelated Disabilities Essay1081 Words   |  5 Pages Disabilities. Many people don’t realize how lucky they are. They feel like they are hard done by and complain about all sorts of things, when they don’t realize the agonies that some people have to go through just to make it through the day. I will be comparing two different instances of disabilities. One from a book called The Miracle Worker, where a girl named Helen has had a disease that left her blind and deaf. And the other from the movie The piano, where the main character Sylvia, has beenRead MoreConversations about Disability Essay1367 Words   |  6 PagesConversations about Disability Introduction In this essay I would like to discuss the definition of disability with focus on medical, economic and socio –political models, evolution, and history of disability care, disability rights movements, marginalisation, oppression and barriers and strategies to dismantle barriers .I will illustrate these with the clear understanding of the concepts illustrated by Simi Linton, Colin Barnes and Lennard Davis. If you look at the evolution of disability –the peopleRead MoreIndividuals with Disabilities Essay1411 Words   |  6 Pagesservices and programs necessary to promote and maintain the health and welfare of individuals with developmental disabilities (DD) as well as other vulnerable populations are among the first to face budget cuts or to be eliminated altogether? Historically, society has relied heavily on institutions to care for individuals with disabilities. The idea that individuals with disabilities could not -- and should not -- be cared for in their communities perpetuated the stigma associated with this populationRead MoreEssay on Learning Disabilities785 Words   |  4 Pages quot;Im just starting my sophomore year in college.... I first knew I had a learning disability when I was in first grade. A learning disability is like any other disability, but in this case its the learning process that is disturbed. There is something thats stopping me from learning in the average way. I know its not that I cant learn. I can, but I learn differently and its often much harder for me.... This in turn means that I have difficulty with reading and spelling, and also withRead MoreDisability Impact Essay876 Words   |  4 PagesImpact of organizations on people with disability In 1972 Coordinating Councils for the Disabled were set up in the four fundamental focuses, Auckland, Christchurch, Dunedin and Wellington. As the name proposes, the main reason of these boards was to facilitate the reactions of the different gatherings of and for crippled individuals on issues, for example, training and get to. In 1978 they combined to turned into become the New Zealand Coordinating Council for the Disabled (NZCD) and were beforeRead MoreLearning Disability Essay2110 Words   |  9 Pagescorrect. The United States needs to be opened up to the truth about their fellow American citizens. 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A Research Project Management Team - 1502 Words

As a BAE Project Manager, I will focus on three critical areas. Primarily, I will concentrate with providing centralized location to share information and to improve communication. Secondly, limit the persistent request for changes and lastly, hire an experienced Chief Airport Engineer. Addressing the three critical areas I have stated above does not guarantee a success of the project; nevertheless, I am confident they will assist with project outcome. Centralized Communication Method First, I will be providing a fully functioning centralized location to share information and to communicate with the project stakeholders. As I am aware, a way to great communication reduces the risk impact and positively affects a project success (Foong,†¦show more content†¦Therefore, it is essential to establish controlled communication system from day one. In addition, the work scope document separated the cities from the consultants’ responsibilities. I would create a centralized database system with communication system between the project stakeholders. Along the centralized database and new-shared network for better communication, it will eliminate the redundancy in data and provide real time view of the project to everyone. I believe with the new system implanted, it will allow tasks like a cost performance index and a schedule performance index. This will help to represent a better estimate of current project. In addition, decision can be made by the computer and allow enhanced control of the 400 firms involved in the project. For example when there is part of the project that is falling behind, we could distribute more resources to the particular area. I expect the new system to have learning curve, however while we are looking at the works to peak 9,000 to 10,000, the new system will allow better controls over the project. I would implement this centralized communications system early on to have all the stakeholders understand they will be held accountable and to mitigate some of the risk tolerance. Acceptance of Modifications The second critical area I want to address is to limit the constant request for changes. Even though a freeze

Polycoms Acquisition Process †Free Assignment Sample Available

Question: Discuss about the Polycoms Acquisition Process. Answer: Introduction In the given case we are dealing with two companies, PictureTel and PolyCom, they are in the business of Audio-Video conferencing. PolyCom has a share of 90% in audio conferencing and it is leading in the video conferencing market. PictureTel once had a huge market share which is declining currently. Moreover they are going through a loss $ 107 million in the year 2000. In the given case we have to follow the various process of PolyCom, which they consider while doing any acquisition. We are provided with the Income statement of PolyCom and PictureTel, and thei market share in Video Conferencing Products. Since PictureTel just launched another product IPower which is a substitute of a product launched by PolyCom. It is being seen that IPower might have a better market future than t he one launched by PolyCom. Due to lack in engineers and Research and development team of PolyCom they are considering acquisition. We have to decide whether acquisition of PictureTel is better option for PolyCom or not. We have to perfom Screening Test, Sensitivity Analysis, Net Present Value etc. We have to also consider other various factors such antitrust issue, lawsuits against PictureTel, and Integration of both companies after acquisition. Analysis: Whether to Acquire or do an inbuilt Video Conferencing Product: Polycom is the company which has a market share of 71%, currently they are selling ViewStation product line which has a market share of 54%. ViewStatiuon product of Polycom deals with prototypical appliance, they want to enter into something major i.e. IPower of PictureTell, which is more technologically advanced and has a better future along with good market share for personal video conferencing. Their first concern is whether they can make such product or should they outsource their manufacturing (by acquisition of manufacturing company). If we go through the 4 acquisition, we get to see that Polycom has always acquired companies who manufactures product for them and they provide their brand name, marketing help to excel the market. Name of the company acquired Product produced by them Reason ViaVideo Communication Inc Video conferencing equipment Since ViaVedion was in product development stage, it was reasonable to acquire it rather than in house production of video conferencing product. Atlas Communication Engines, Inc Integrated Access device Technology Atlas Communication was again not a big firm, and it was still dealing with their Research development phase. Polycom again considered purchasing the small firm. Circa Communication Voice-over-IP technology Prodcut Many companies already started to built Voice-Over-IP, if PolyCom started to built such product, it would had been a very late launch of product, as most of the companies would have already secured their market place. So they acquired Circa Communication and financially helped them to get through the stage of production. Accord Networks Network System They didnt have the core competencies and engineering expertise in that area. So they acquired the company with 50% market share instead of making it on their own. In the given case Polycom neither have engineers within depth expertise in video conferencing technology, nor research and development team, and ViaVedio is not capable of making such product. Polycom lack such feature hence they are considering of acquiring PictureTell for such benefits and increasing their market share. Since PictureTell is financially declining, Polycom is considering acquiring it for future benefit. Whether to Acquire PictureTel or not? Applying Screening Criteria: PolyCom considers only those deals which help to maintain or enhance its target operating model. Acquisitions needed to fill either a technology or product gap for PolyCom and good cultural fit also needed to exist between the two companies. And also, the company needs to pass the small test no potentially costly lawsuits, no hint of financial impropriety. For considering PictureTel, we have to first see whether it fulfills the target operating model. Growth rate of PictureTel can be calculated from Exhibit 8 and Exhibit 1b: We have to apply compound Growth rate formula to calculate growth rate of PictureTel, Formula of compound annual growth rate is, CAGR = (Ending Value / Beginning Value) ^ (1 / Number of years) 1 = (530 / 44) ^ 1 / 4 - 1 = 86.30% per year market growth Therefore, Growth of PictureTel would be, 16% (Exhibit 1b) of 86.30% i.e. 13.80% Estimated increase in Financial Statement of PictureTelupto 2005 would be as follows: Assumptions for the below calculations: Cogs increase as a percentage of total revenue SGA and RD cost remains similar to previous year Particulars 2001 2002 2003 2004 2005 Revenue: Product Revenue (174071*1.1380) 225429.6 256539 291941 332229 198093 Service Revenue (71078*1.1380) 92049.14 104752 119207 135658 80887 Total Revenue 278980 317479 361291 411149 467887 Cost of Goods Sold: Product cost of Revenue (128252*1.1380) 166092 189013 215096 244780 145950 Service Cost of Revenue (59945*1.1380) 77631 88345 100536 114410 68217 Total COGS 214167 243723 277357 315633 359190 Gross Margin 64813 73755 83934 95516 108698 Operating Expense: SGA Exp 65000 65000 65000 65000 65000 RD 47000 47000 47000 47000 47000 Total Operating Expense: 112000 112000 112000 112000 112000 Loss from Operations: -47187 -38245 -28066 -16484 -3302 Checking for operating model Assumptions: If PictureTel is acquired by PolyCom they will lay off 50% of the Employee, so their SGA expenditure will reduce by 50% of the current expenditure. COGS, sales and marketing costs are calculated as a percentage of Revenue. RD cost remains similar to previous year. Inference from above table: Although operating model criteria doesnt get met in the first year, it will eventually start getting met from 2002. However the model doesnt take into account the anti synergy cost arising due to Ipower eating into the revenue of Polycoms earlier product. PictureTel is providing technology as well as providing a new product, IPower to deal with the market. Since one of the founder of Polycom Brian Hinman, was also the founder of PictureTel, along with Jeff Rodman being the 5th employee of PictureTel. Since they used to work in PictureTel, PictureTel will not have much problem with cultural Fit factor, since the work ethics and some the policy will be similar to PictureTel. The company, PictureTel made various changes in their financial statement quarterly in the past, and during one of those changes it received a lawsuit from Securities and Exchange Commission of $ 12 million, which is quite a big amount. They may in future be able to again continue the same behavior of changing their Financial Statement which might cause them a law suit from the SEC. For that Polycom has to take over their accounts and other financial department totally. Calculation of NPV: Since the Value of operation is already negative, calculation of NPV is of no use. If we see the estimated cash flow pattern, we get to see that the loss of PictureTel is decreasing each year. If Polycom invest in PictureTel, it might turn into a profiting company within time. Sensitivity Analysis: If we consider doing Sensitivity Analysis, we have to consider changing the growth rate of PictureTel, but even if we increase the growth rate, the estimated cash flow will still be negative, as the Cost of Goods sold will also increase with the same growth. If the Cost of Goods sold and Operating Expense increases at a decreasing rate or a rate different from the rate of growth, then it might give a positive cash flow. Those cash flows might not be higher, but positive enough for a better future. Integration of companies Since the founder of the company PolyCom, Brian Hinman and Jeff Rodman were also the founder and employee of PictureTel, they will not have much problem regarding cultural fit of the integration. But since the previous acquisitions of PolyCom has always been of those companies whose number of employees generally ranged from 20 180 employees. And the number of employees of PolyCom itself is 537 which is less than the employees of PictureTel i.e. 820. PolyCom will have to do some huge number of redundancy, as they only require their after sales service staff, engineers and research development employees. They might have to curtail 50% of the employee or more to make the integration work. Generally during such acquisition, employees of the company which is being acquired are more scared about their status of job. If the company which is acquiring are clear from the beginning about their strategy, number of employees that will be curtailed then it will help the acquiring in integration. If they acquire PictureTel, then it will require a very carefull planning of integration, and it cannot be rushed upon as PolyCom did with their other such acquisition. If they acquire PictureTel, they will have a problem with antitrust issues which will be time consuming and costly. Already PolyCom is paying a huge consideration for acquiring PictureTel, with loan and cost for anti-trust issues their expense is only increasing. They should either re consider their consideration or come up with a better way to acquire the benefit of PictureTel. Conclusion From the above analysis we get to see various results, we were to decide whether acquisition of PictureTel by Polycom would have been a better decision or not. We first checked whether Polycom is capable of making the video conferencing product on its own or they need to buy it from outsiders and then sell it in the market with their own brand name and advertising technique. Since Polycom lacks better engineers and good research and development team, they are bound to get the product manufactured from outsiders. Hence, it is then decided that we should acquire a company whose engineers and Research development are better than the one of Polycom. PictureTel is in perfect position to be acquired, and since it has the requisite engineers and RD team plus they have the best after sales service facilities which Polycom lacks. Along with these benefits they can also have a huge market share, which will make them the ultimate seller of Audio-video conferencing products. From the above analysis which Polycom generally use to determine whether they should acquire a company or not, we concluded that acquiring PictureTel would be a better option for future benefit. The only struggle Polycom will face will be due to antitrust issued. For that we can make sure that Polycam doesnt acquire PictureTel immediately, when the financial position of PictureTel improves a bit, then they should acquire it, so that in future they can cover up the expense of antitrust issues. We considered screening test, sensitivity analysis, Net Present value and integration problems that we will face during such acquisition. We prepared the estimated Cash flow of PictureTel from which we get to see that the loss of picture tell is reducing gradually and it will turn into profit if Polycom provide its brand name and advertising facilities. Currently they should provide a loan of $15 million to PictureTel. From all that we finally concluded that acquisition is better option.